Concentrate on the brand.
We'll run the channel.
Binary OneStack is a single operating partner for everything that runs online — platforms, marketplaces, fulfilment, customer support, finance and compliance — under one roof, on transaction-linked pricing.
What It Takes
Running a brand online means running 16 functions in lockstep.
Running a brand online means running 16 functions in lockstep.
- 01Most brands stitch this across multiple vendors. Visibility breaks. Accountability splits. Margins leak. Binary OneStack brings all 16 functions under one contract, one team, one P&L.
- 02Platform & Tech
- 03Technology Platform
- 04Shopify Plus, Adobe Commerce, headless
- 05Integrations
- 06ERP, Loyalty, POS, DAM, Logistics
- 07Marketplace Management
- 08Listings, orders, ads
- 09Tools & 3rd-party
- 10Procurement, AMC, licences
- 11Operations
- 12Order Mgmt & Returns
- 13OMS, refunds, cancellations
- 14Warehouse PAN India
- 15Allocation, hopping, replenishment
- 16Logistics
- 17Forward & reverse, all 3PLs
- 18Omni-channel
- 19Online + offline + B2B
- 20Customer & Marketing
- 21Customer Support
- 22Voice, chat, email, social
- 23Loyalty & CRM
- 24Segmentation, retention
- 25Marketing Campaigns
- 26Performance, brand, content
- 27MIS & Reporting
- 28Channel P&L, dashboards
- 29Finance & Compliance
- 30Reconciliation & Tax
- 31Settlements, GST, TCS, TDS
- 32Vendor & Distribution
- 33Contracts, partner ops
- 34Security & Compliance
- 35VAPT, ISO, infrastructure mgmt
- 36Grievance & Nodal
- 37Escalation, legal, statutory
The Operating Layer
You don't need to build the channel.
You don't need to build the channel.
- 01We already have.
- 02Most agencies bill for the integration project. Binary already finished it. The connectors are live. BiNEX is in production. The team is in seat. What you'd sign up to build, we already operate.
- 03A unified system. Not disconnected tools.
- 04Every commerce stack at scale runs four layers. Binary OneStack is the integration layer that holds the other three together.
- 0501
- 06Channels
- 07D2C (Shopify Plus, Adobe Commerce) · Marketplaces (Amazon, Flipkart, Myntra, Nykaa, Meesho, JioMart, Tata Cliq) · B2B portals · Quick-Commerce · Cross-border
- 0802
- 09The Binary Layer · BiNEX
- 10Binary's proprietary OMS and integration platform — the middleware that connects everything below to everything above. Orders, inventory, returns, payouts, settlements — one ledger, one source of truth.
- 1103
- 12Enterprise Systems
- 13ERP · OMS · DAM/PIM · Customer Support · Payment Gateways · 3PL & Logistics — pre-built connectors, ready Day 1.
- 1404
- 15Control Layer · ReportDesk AI
- 16Live channel P&L, weekly audit trail and AI-driven alerts. Replaces monthly PDFs with real-time visibility.
- 17Pre-built integrations across the entire commerce stack.
- 1850+ live integrations. No greenfield connector projects. Day-one wiring, not Day-180.
- 19Commerce Platforms
- 20Shopify Plus · Adobe Commerce · Headless
- 21Shopify Plus Partner since 2014
- 22OMS
- 23BiNEX (proprietary) · Unicommerce · Vinculum
- 24Integrate with what you have — replace what's broken
- 25ERP
- 26SAP · Microsoft Dynamics · Oracle · Tally
- 27Pre-built connectors via BiNEX
- 28DAM / PIM
- 29Adobe Experience Manager · Akeneo · Pimcore
- 30Catalogue and asset operations at scale
- 31Logistics & 3PL
- 32Delhivery · Blue Dart · FedEx · DTDC · Ecom Express · Shadowfax · Shiprocket · Amazon Shipping · 40+ more
- 33Forward and reverse, all 3PLs, single ops team
- 34Payment Gateways
- 35Razorpay · PayU · Cashfree · Stripe
- 36PCI-DSS compliant across the stack
- 37Customer Support
- 38Zoho · Zendesk · Salesforce Service Cloud
- 39Voice, chat, email, social — under one SLA
- 40The team that runs the channel works for Binary. Not a downstream vendor.
- 41Integrations matter only when the team operating them is accountable to your P&L. Binary's marketing, compliance and ops teams are in-house.
- 42Performance Marketing — In-house Team
- 43Google Ads, Meta Ads, Amazon Ads, Flipkart PLA, SEO and SEM — operated by Binary's own marketing team. Not a media agency in the loop. Same team running your inventory and listings runs your paid spend. No briefing latency.
- 44Compliance & Data — In-house Posture
- 45ISO 27002 and ISO 9000 certified. VAPT conducted via CERT-In empaneled partners. PCI-DSS compliance enforced across platform, server and payment layer. India DPDP Act-aligned data handling. Compliance is not a checkbox — it's an SLA.
The Five Functions
Sold as one engagement. Operated by one team.
Sold as one engagement. Operated by one team.
- 01Each function below is run by Binary as part of OneStack. Click any to see how it works in detail.
- 0201
- 03Marketplace Management
- 04Catalogue, content, pricing, ads and OMS integration across Amazon, Flipkart, Myntra, Nykaa and category-relevant marketplaces.
- 05See how →
- 0602
- 07D2C Store Operations
- 08Shopify Plus or Adobe Commerce storefronts operated as a managed service — launches, campaigns, CRO, customer experience.
- 09See how →
- 1003
- 11Inventory & Fulfilment
- 12Inventory planned. Orders dispatched. Real-time allocation across nodes and channels. Working capital tied to demand, not guesswork.
- 13See how →
- 1404
- 15Performance Marketing
- 16In-house team operating Amazon, Flipkart, Google and Meta ads — wired to inventory and listings, reconciled against one P&L.
- 17See how →
- 1805
- 19Financial Reconciliation
- 20Every rupee, every channel — reconciled and audited weekly via ReportDesk. GST, TCS, TDS in one filing pack.
- 21See how →
How Brands Run Online
Three operating models — and why most fall short.
Three operating models — and why most fall short.
- 01Most brands either build it themselves and stretch their team, or stitch agencies and lose the P&L. Binary OneStack is the third option.
- 02Option 1
- 03Commerce Agency
- 04Builds, then leaves.
- 05Designs your store and trains your team. Your team is then responsible for running and scaling the channel. Capability transfer often falls short.
- 06Option 2
- 07Marketplace Manager
- 08Lists and reports.
- 09Lists products on Amazon and other marketplaces, runs ads, sends a monthly report. No control of inventory, fulfilment or service. P&L visibility is partial.
- 10Binary OneStack
- 11Run the Channel
- 12Runs everything online.
- 13Inventory, listings, ads, orders, fulfilment, customer service, reconciliation, performance — all managed end-to-end, accountable to your P&L. Audited weekly via ReportDesk.
- 14Binary does not just build commerce. For select brands, Binary
- 15is
- 16the commerce.
Side by Side
Binary OneStack vs the alternatives — across what matters.
| Capability | In-house Team | Marketplace Manager | Commerce Agency | Binary OneStack |
|---|---|---|---|---|
| Single accountable owner | Yes | No | No | Yes |
| Marketplaces & D2C in one team | Hard to staff | Marketplaces only | Build only | Yes |
| Inventory ownership / capital | Brand carries | No | No | Yes (where applicable) |
| Real-time financial reconciliation | Manual | Monthly report | Out of scope | Live via ReportDesk |
| Brand integrity controls | Brand-led | Limited | Limited | Built into the operating model |
| Speed to launch new channel | 3–6 months | 1–2 months | 3–6 months | Days–weeks |
| Pricing model | Fixed cost | Fixed + ad % | Project + retainer | Transaction-linked |
The Leadership View
Where leadership loses control online.
Where leadership loses control online.
- 01Four critical gaps turn a growing channel into an unauditable one. Binary OneStack creates a single accountable ledger — audited weekly via ReportDesk, not monthly reports.
- 02Settlement
- 03Settlement Reconciliation
- 04Marketplace payouts vs expected revenue — tracked line-by-line. Recovered, not written off.
- 05Tax Posture
- 06GST · TCS · TDS Posture
- 07Filings aligned with real channel data — not reconciled later under audit pressure.
- 08Capital
- 09Working Capital Efficiency
- 10Inventory across nodes with real-time visibility and allocation. Capital tied to demand, not guesswork.
- 11Audit
- 12Audit Trail & Policy
- 13Every action logged, every decision traceable. One ledger, not five vendor reports.
Proof at Scale
Already running this model. End-to-end.
Already running this model. End-to-end.
- 01A managed OneStack engagement is not a pilot. It is a live operation across leading retail brands.
- 02Consumer Electronics · Live OneStack
- 03Sony Centers
- 04Daily sessions
- 051L+
- 06Orders at peak
- 07₹2Cr+
- 08Orders / minute
- 09160+
- 10Stores integrated
- 11150+
- 12Managed marketplace integrating 150+ Sony Centers with SAP, PIM, EMI, CDP and OMS/DAM.
- 13Security & Locks · Live OneStack
- 14Assa Abloy Brands
- 15Brands
- 16Yale · Enox · Valencia
- 17Role
- 18Authorised national distributor
- 19Coverage
- 20Marketplaces + D2C
- 21P&L
- 22Single, accountable
- 23Authorised national distributor — catalogue, ads, customer service and returns operated end-to-end. Marketplaces and D2C run as a single P&L.
- 24Fashion · Trent
- 25Trent (Westside, Zudio)
- 26Customers
- 2770L+
- 28SKUs
- 2980K+
- 30Stores
- 31230+
- 32App downloads
- 3310M+
- 34Custom e-store, omnichannel integrations, mobile apps for 30+ in-house labels, custom loyalty integration.
- 35Also operating for: Zodiac · Duroflex · Neemans · Zydus Lifesciences · DDB Babycare · and others.
Engagement
Three ways to start with Binary.
Three ways to start with Binary.
- 01Pilot, full or managed — chosen against your scale, urgency and the function set you need to consolidate.
- 02Option A · Pilot
- 03Distribution Pilot
- 04Launch one channel or one category as a pilot. 60–90 day measurable scope and KPIs. Right when leadership wants proof before commitment.
- 05Option B · Full
- 06National Distribution
- 07End-to-end OneStack model across marketplaces, D2C, B2B and Quick-Commerce. The default engagement for serious brands.
- 08Option C · Managed
- 09Managed Operations
- 10Operations-as-a-service when full distribution is not the right fit — your P&L, our run-the-business team.
Onboarding
Live in 30–60 days. Predictable. Repeatable.
Live in 30–60 days. Predictable. Repeatable.
- 01A six-step onboarding that has launched leading brands across categories — without the 6-month integration gauntlet.
- 02Days 1–7
- 0301
- 04Brand Assessment
- 05Discovery on category, channels, SKUs, current ops, P&L.
- 06Days 5–14
- 0702
- 08Distribution Agreement
- 09Commercial structure, IP, brand standards, KPIs.
- 10Days 10–25
- 1103
- 12Catalogue & Content
- 13Listings, A+ content, creatives, pricing build.
- 14Days 15–35
- 1504
- 16System Integration
- 17OMS, ERP, WMS, payments, marketplaces wired through BiNEX.
- 18Days 30–45
- 1905
- 20Channel Launch
- 21Phased go-live across marketplaces and D2C with QA.
- 22Days 45+
- 2306
- 24Ongoing Operations
- 25Quarterly reviews, performance dashboards, expansion.
Pricing
One roof. One contract. Transaction-linked.
One roof. One contract. Transaction-linked.
- 01You don't buy a stack of tools and headcount line by line. Binary OneStack is a single transaction-linked engagement, with technology billed only when the brand asks for it.
- 02Distribution & Ops
- 03Transaction-linked
- 04A single percentage on online net sales covers marketplace operations, fulfilment, customer service, warehousing, returns and reconciliation. We earn when you grow.
- 05Technology
- 06Per requirement
- 07Platform builds, custom integrations, mobile apps and bespoke modules billed transparently against your scope. AMC and licences passed through at cost.
- 08Managed Services
- 09Where applicable
- 10Optional run-rate components for marketing, content production, ERP/POS support and other services beyond the core distribution model.
- 11Net effect: predictable cost-of-channel, scaled with revenue, with full audit trail through ReportDesk.