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Your Network. Your Rules.
Total Brand Control.

Binary Marketplace gives you complete visibility and control over every distributor, franchise store, or vendor partner in your network. Each distributor gets their own login to manage their inventory, track their orders, and view their payments — while your brand sees everything, controls pricing and content centrally, and acts as the platform layer across the entire network.

Every distributor operating on a different system is margin leaking, data hiding, and brand compromising. One platform changes that.

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Detail

  • 01Individual
  • 02Login per Distributor / Franchise
  • 03Brand
  • 04Full Network Visibility & Control
  • 05SAP / ERP
  • 06Pricing, Content & Inventory Sync
  • 07Automated
  • 08Commission, Settlement & Tax Ledger

The Distributor Network Problem

Your Distributors Are Running on Spreadsheets. Your Brand Is Paying the Price.

Unmanaged Distributor NetworkBinary Marketplace Platform
No central visibility — distributor inventory in their own systemsBrand sees real-time inventory across every distributor and store location
Pricing discipline impossible — distributors set their own ratesPricing controlled centrally by brand — pushed from ERP/SAP to every distributor portal
Product content inconsistent across distributorsBrand controls product content via DAM — distributors sell from approved catalogue only
Commission calculations manual, disputed, and slowAutomated commission engine — every sale, every return, every settlement calculated accurately
Logistics untracked — no visibility after order leaves warehouseDistributor-level logistics tracking — brand sees fulfilment status across the network
Tax and payout reconciliation a monthly manual exerciseAutomated tax ledger per distributor — GST, TDS, and payout statements generated automatically

Platform Capabilities

Everything Your Network Needs. Everything Your Brand Demands.

From individual distributor portals to brand-level ERP integration — built on Shopify Plus, managed by your team, controlled by your rules.

Everything Your Network Needs. Everything Your Brand Demands.

  • 01Brand Control Layer
  • 02Central Pricing Control
  • 03Pricing defined by brand — pushed to every distributor portal from your ERP or SAP. Distributors sell at brand-approved prices. No pricing deviation, no rogue discounting, no margin erosion.
  • 04DAM-Connected Content
  • 05Product content — images, descriptions, specifications, and compliance documents — managed in your DAM and surfaced to distributor portals automatically. Every distributor sells from the same approved catalogue.
  • 06Network-Wide Inventory Visibility
  • 07Brand sees real-time inventory at every distributor and franchise location. Stock by SKU, by node, by region — in a single admin view. No calling distributors to find out what they have.
  • 08Commission & Margin Configuration
  • 09Set commission rates by distributor, by product category, by volume tier, or by geography. When brand acts as commission agent, commission is calculated automatically on every sale without manual intervention.
  • 10Distributor Portal — Their View, Your Control
  • 11Individual Distributor Login
  • 12Every distributor, franchise store, or vendor partner gets their own secure login. They see only their own data — their inventory, their orders, their logistics, their payments. You see all of it.
  • 13Inventory Management
  • 14Distributors manage their own stock — receive goods, update inventory, raise replenishment requests, and transfer stock between their own locations. Brand sees every stock movement in real time.
  • 15Logistics & Fulfilment Tracking
  • 16Distributors track their own inbound and outbound logistics through the portal. Shipment status, delivery confirmation, and returns processing — all visible to the distributor and the brand simultaneously.
  • 17Payment & Tax Statements
  • 18Distributors see their full payment ledger — orders settled, commission deducted, TDS applied, outstanding receivables — in their portal. GST-compliant tax statements generated automatically for every settlement period.
  • 19ERP, SAP & DAM Integration
  • 20SAP / ERP Sync
  • 21Pricing, product master data, and inventory levels pushed from your SAP or ERP to every distributor portal in real time. No manual data entry, no version lag, no pricing discrepancy between your ERP and the distributor's view.
  • 22DAM Integration
  • 23Connect your Digital Asset Management system — product images, technical specs, compliance certificates, and campaign content — surfaced directly in the distributor portal. Brand content, brand quality, every time.
  • 24Order Data Back to ERP
  • 25Distributor orders, stock movements, and settlement data flow back into your ERP automatically. Your accounting and operations teams see distributor activity without manual reconciliation.
  • 26Accounting Integration
  • 27Commission income, distributor payables, and GST data synced to Tally, Zoho Books, SAP FICO, or QuickBooks. Full financial picture without a separate reconciliation process.

Two Business Models, One Platform

Works for Distributor Networks and Commission Agent Models.

Binary Marketplace is designed for the two most common multi-party commerce structures in India. Deploy one model or run both on the same platform.

  • Brand Owns the Network. Distributors Own Their Operations.

    Brand Owns the Network. Distributors Own Their Operations.

  • Ideal for brands with multiple franchise stores, regional distributors, or territory-based dealers. Each node operates independently

    managing their own inventory and logistics — but the brand controls pricing, content, and commercial terms centrally. Replenishment managed via the portal. Network-level performance visible to brand leadership in real time.

  • Franchise networks with store-level autonomy

    Franchise networks with store-level autonomy

  • Regional distributors with territory pricing

    Regional distributors with territory pricing

  • Dealer networks with brand-controlled catalogue

    Dealer networks with brand-controlled catalogue

  • Multi-location brands with separate P&L per store

    Multi-location brands with separate P&L per store

  • Best for

    Brands with multiple distributors, dealers, or franchise stores

  • Model 2

    Brand as Commission Agent

  • Brand Runs the Platform. Vendors Sell Through It.

    Brand Runs the Platform. Vendors Sell Through It.

  • Ideal for brands acting as the online distribution channel for multiple vendors

    aggregating their catalogues, managing the customer relationship, and taking a commission on every sale. Vendor manages their own inventory and fulfilment. Brand manages the storefront, the customer, and the settlement. Commission calculated automatically on every completed transaction.

  • Online distributors aggregating multiple brands

    Online distributors aggregating multiple brands

  • Category marketplaces with curated vendor networks

    Category marketplaces with curated vendor networks

  • Brands monetising their audience for complementary vendors

    Brands monetising their audience for complementary vendors

  • Commission-based revenue model on third-party sales

    Commission-based revenue model on third-party sales

  • Best for

    Online distributors, category aggregators, commission-model commerce

Deployment Process

Network Live in Eight to Twelve Weeks.

Timeline is driven by the number of distributors being onboarded, complexity of the commission structure, and depth of ERP/SAP integration required.

Network Live in Eight to Twelve Weeks.

  • 01Week 1–2
  • 02Network Architecture & Commerce Audit
  • 03Business model confirmed — distributor/franchise or commission agent. Network structure mapped — number of nodes, territory rules, commission tiers, payout cycles. ERP/SAP and DAM integration scope defined. Shopify Plus configuration reviewed.
  • 04Week 3–4
  • 05Platform Build — Brand Admin & Distributor Portal
  • 06Brand admin dashboard built — network inventory view, distributor performance, commission ledger, settlement management. Distributor portal built — inventory management, order view, logistics tracker, payment and tax statements.
  • 07Week 5–6
  • 08ERP / SAP / DAM Integration
  • 09Pricing and product master data sync from ERP/SAP built and tested. DAM content integration configured. Order and settlement data flow back to ERP tested against real transaction scenarios. Accounting integration built.
  • 10Week 7–8
  • 11Commission Engine & Settlement Testing
  • 12Commission calculation tested across all configured tiers, territories, and product categories. GST and TDS handling tested. Payout statements generated and verified. Dispute and return scenarios tested end-to-end.
  • 13Week 9–10
  • 14Distributor Onboarding
  • 15First cohort of distributors onboarded — portal access provisioned, inventory uploaded, commission agreements activated. Staff trained on portal operation. Brand admin team trained on network management tools.
  • 16Week 11–12
  • 17Go-Live & Stabilisation
  • 18Network live. Binary monitors all order flows, commission calculations, and payout processing for the first 30 days. Remaining distributor cohorts onboarded on a rolling schedule.

Integrations

Connects Your Network to Your Enterprise Stack.

Pricing from SAP. Content from your DAM. Orders back to your ERP. Payments through your preferred gateway. Every integration built for your specific system — not a generic connector.

Connects Your Network to Your Enterprise Stack.

  • 01Works With Your Commerce Stack
  • 02Shopify Plus
  • 03SAP
  • 04SAP FICO
  • 05Oracle ERP
  • 06Microsoft Dynamics
  • 07Tally ERP
  • 08Zoho Books
  • 09QuickBooks
  • 10Bynder
  • 11Cloudinary
  • 12Censhare
  • 13Razorpay
  • 14PayU
  • 15Cashfree
  • 16Stripe
  • 17Unicommerce
  • 18Vinculum
  • 19Delhivery
  • 20Shiprocket
  • 21ReportDesk

Results

Case Study

Case Study

Pricing

Priced by Network Size and Integration Depth.

Platform fee scales with the number of distributor nodes. Integration complexity (ERP, DAM, accounting) scoped and priced separately based on your specific systems.

Priced by Network Size and Integration Depth.

  • 01Starter Network
  • 02Custom
  • 03Up to 10 distributors / franchise stores
  • 04Individual distributor login portals
  • 05Inventory management per node
  • 06Order and logistics tracking
  • 07Automated commission calculation
  • 08GST-compliant payment statements
  • 09Brand admin dashboard
  • 10Get a Quote →
  • 11Growth Network
  • 12Custom
  • 1311–50 distributors / franchise stores
  • 14Everything in Starter
  • 15SAP / ERP pricing sync
  • 16DAM content integration
  • 17Order data back to ERP
  • 18Territory and tier commission rules
  • 19Accounting system integration
  • 20Get a Quote →
  • 21Enterprise Network
  • 22Custom
  • 2350+ distributors or complex multi-model
  • 24Everything in Growth
  • 25Multi-model (distributor + commission agent)
  • 26Custom ERP / SAP FICO integration
  • 27White-label distributor portals
  • 28Dedicated engineering support
  • 29SLA-backed uptime and support
  • 30Talk to Us →

Common Questions

Binary Marketplace FAQ

  • Yes. Each distributor has their own secure login and sees only their own inventory, orders, and payment data. They can receive goods into their own stock, update inventory levels, initiate replenishment requests to the brand, and manage their own fulfilment — all through their portal. The brand admin sees every distributor's inventory in aggregate and at the individual node level, in real time.

Get Started

Your Distributor Network Is Your Growth Engine. Manage It Like One.

Get StartedTalk to a Commerce Architect