Performance Marketing for Commerce | Google & Meta Ads

Why Marketing Underperforms

Marketing Is Not a Channel Problem.

01It Is a Systems Problem.
02You're spending on ads but the landing page converts at 1.2%. You're sending emails but the segment is based on 6-month-old purchase data. You're running retargeting but your inventory data is a day old.
03The channels are fine. The system behind them is broken. Binary fixes the system.
04Disconnected Attribution
05You spend across 5 channels but can't tell which one drove the purchase — because your analytics don't talk to your commerce stack.
06Stale Audience Data
07Email segments and ad audiences built on data that's days or weeks old. You're targeting who your customer was — not who they are.
08CRO Without Data
09Conversion rate optimisation done on intuition and templates — not on what your actual buyers do on your actual store.
10Channel Isolation
11Each channel is optimised in isolation. No intelligence flows between paid, email, SEO, and commerce.

Marketing Capabilities

01Not a menu. Not a retainer. A system. Every capability feeds every other capability — because commerce is not a collection of channels.
02Performance Marketing
03Google, Meta, and marketplace advertising connected directly to your commerce data. Every campaign brief starts with what the commerce system tells us — not what the creative brief says.
04Conversion Rate Optimisation
05CRO driven by commerce data — not UX opinions. We test what the data shows, not what we assume. Every experiment has a revenue hypothesis.
06Email & SMS Marketing
07Klaviyo and SMS automations built on live commerce data. Segments that update in real time. Flows triggered by actual behaviour — not scheduled blasts.
08SEO for Commerce
09Technical SEO, content architecture, and category page optimisation designed for commerce — not generic search. Revenue per keyword, not just rankings.
10Retention Strategy
11Customer lifetime value programmes built on purchase data. Loyalty systems integrated into the commerce stack. Win-back campaigns that work because the timing is right.
12Analytics & Attribution
13First-party data infrastructure. Multi-touch attribution models. Dashboards that connect marketing spend to commerce revenue — not just clicks.

The Binary Difference

Scenario	Typical Marketing Agency	Binary
Flash sale is live	Runs the same ad creatives	✓ Adjusts bids and audiences in real-time based on live inventory levels
High-value customer at risk	No signal until they churn	✓ Predictive churn score triggers automated retention flow
New product launch	Blast to full email list	✓ Segments by past purchase behaviour and predicted affinity
ROAS drops 20%	Escalates to client. Waits for brief.	✓ Identifies whether the issue is creative, audience, landing page, or checkout — and fixes the right one
Seasonal campaign	Built 4 weeks in advance with historical data	✓ Built with live demand forecasting signals from the commerce stack