Digital Transformation Workshop
For Leaders Making Consequential Commerce Decisions.
Digital transformation in commerce is not a technology decision. It is a business decision that requires technology understanding. This workshop builds that understanding at the leadership level.
Workshop Scope
What the Transformation Workshop Covers
What the Transformation Workshop Covers
- 01The agenda is confirmed with each leadership team after the detailed questionnaire stage.
- 0201
- 03Commerce Architecture Thinking — how platforms, integrations, data, and operations connect as a system
- 0402
- 05Platform Decision Framework — how to choose the right platform for your business model and growth stage
- 0603
- 07Partner & Agency Evaluation — how to brief agencies, evaluate proposals, and hold partners accountable
- 0804
- 09Build vs Buy vs Integrate — the framework for making technology decisions without being misled
- 1005
- 11Data & Analytics Strategy — what data you should own, how to use it, and what your team must control
- 1206
- 13Transformation Sequencing — the right order to make platform, capability, and team changes
- 1407
- 15Internal Capability Building — what to build in-house, what to outsource, and how to transition over time
- 1608
- 17Commerce P&L Thinking — connecting technology decisions to margin, CAC, LTV, and operational cost
- 1809
- 19Risk & Change Management — how to manage transformation risk across teams, systems, and customers
- 2010
- 21Leadership Communication — how to brief boards, investors, and leadership teams on commerce strategy
Who Should Attend
For Leaders Who Own the Transformation Decision
For Leaders Who Own the Transformation Decision
- 01Designed for the people signing off on commerce investments — not those implementing them.
- 02CEOs & Founders
- 03COOs & Operations Leaders
- 04CMOs & Growth Leaders
- 05CTOs & Technology Leaders
- 06CXOs & Customer Leaders
- 07Board Members & Investors
- 08Division Heads & GMs
- 09Senior Brand Managers
Why This Exists
Most Commerce Transformations Fail Not Because of Bad Technology. Because of Bad Decisions Made by People Who Did Not Understand the System.
Most Commerce Transformations Fail Not Because of Bad Technology. Because of Bad Decisions Made by People Who Did Not Understand the System.
- 01Vendors sell transformation. Agencies sell implementation. Nobody explains how it all fits together at the level leaders need to make decisions.
- 02This workshop gives leadership teams the mental models and decision frameworks to direct transformation — not just approve it.
- 03Before
- 04Leaders approve transformation based on vendor presentations and agency proposals.
- 05After
- 06Leaders direct transformation with a clear framework — and hold every partner accountable to it.
- 07The Difference
- 08Binary has seen brands save 30–40% of transformation budget once leadership understands the system well enough to challenge what they are being sold.
Delivery Options
Executive Session Formats
Executive Session Formats
- 01Format and agenda confirmed after the detailed questionnaire stage.
- 02users
- 03teal
- 04In-Person Executive Day
- 05cpu
- 06teal
- 07Virtual Leadership Session
- 08layers
- 09orange
- 10Ongoing Advisory Series
How It Works
From Request to Delivery
- 01
Step 01
Submit the short form below. We need to understand the transformation you are navigating.
- 02
Step 02
Binary sends a detailed questionnaire — your current platforms, decisions in flight, team structure.
- 03
Step 03
We design the workshop agenda specifically around your transformation context and leadership team.
- 04
Step 04
Workshop delivered in-person or virtually. Advisory follow-up available for 30 days.
Request
Request the Digital Transformation Workshop
Request the Digital Transformation Workshop
- 01Tell us the basics. We will follow up with a questionnaire designed for leadership teams.
- 02Request a Workshop
- 03Fill in the basics below. We will follow up with a short questionnaire to design the session around your team.
- 04Your Name *
- 05Work Email *
- 06Phone Number
- 07Brand / Company *
- 08Approx. Team Size *
- 09Preferred Format
- 10Select format
- 11Virtual Workshop
- 12In-Person Workshop
- 13Hybrid
- 14Not sure yet
- 15What Are You Hoping to Achieve? *
- 16Request Transformation Workshop →
- 17We will send a detailed questionnaire within 1 business day — covering objectives, topics, and attendee details — before designing your workshop.