Case Study
Nilkamal: Two Brands, One Commerce Platform
How Binary unified Nilkamal and Nilkamal Sleep on one Shopify Plus platform — multi-brand commerce with POS and retail inventory integration.
TODO(copy)
Two Brands. Hundreds of Products.
01 — The Challenge
One Unified Commerce Platform.
Nilkamal operates across home storage, furniture, and the Nilkamal Sleep mattress category — distinct product ranges with different buying journeys, different price points, and different customer expectations. All of it needed to work as a unified commerce operation.
With extensive physical retail presence alongside growing online demand, the integration between in-store and online inventory was as important as the storefront itself.
The Core Challenge
"Home and furniture commerce is high-consideration and multi-touch. Customers research online, visit a store, come back online. The commerce system has to support that entire journey — not just the checkout."
2 Brands
Nilkamal + Nilkamal Sleep managed together
Multi-Category
Home storage, furniture, sleep — distinct journeys
High Consideration
Long research cycle requiring rich product content
Omnichannel
Extensive physical retail to integrate with digital
TODO(copy)
Multi-Brand Commerce. One Unified Platform.
02 — What Binary Built
Shopify Plus Multi-Brand Architecture
Nilkamal and Nilkamal Sleep commerce built on unified Shopify Plus infrastructure — shared customer data, separate brand experiences, one operational layer.
High-Consideration Product Pages
Rich product content for furniture and sleep categories — detailed specifications, dimensions, material information, room visualisation, and customer reviews.
POS & Retail Integration
Physical store inventory connected to online — real-time stock visibility, click-and-collect capability, and unified customer purchase history across channels.
Omnichannel Customer Experience
Customer can research online, configure in-store, and purchase through their preferred channel — with the commerce system tracking the full journey.
Operations Integration
ERP and inventory management connected to the Shopify Plus platform — accurate stock data across the full product range.
03 — The Outcome
Multi-Brand, Unified, Growing.
Nilkamal's online commerce now operates as an integrated extension of their physical retail — not a separate channel. Both brands on one platform, one operational team, one customer view.
2 Brands
One Unified Platform
Nilkamal + Nilkamal Sleep integrated
Omnichannel
Online + Physical Retail
Unified inventory and customer data
Rich Content
High-Consideration Commerce
Product pages built for research-led buyers
Integrated
ERP & Operations
Real-time stock across the full range
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Running Multiple Brands
on Separate Commerce Systems?
Binary builds multi-brand commerce architecture that keeps brands distinct while sharing one operational layer.
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