Case Study
Duroflex: 550+ Stores Unified, Conversion Up 46%
How Binary migrated Duroflex to Shopify Plus, unified 550+ physical stores through POS, and delivered a 46% conversion improvement in sleep commerce.
TODO(copy)
550+ Stores.
01 — The Situation
A Digital Commerce System That Could Not Keep Up.
Duroflex is one of India's most trusted sleep brands — decades of retail heritage, 550+ physical stores, and a customer base that had grown to 2 lakh+ buyers. The brand was ready to scale its online presence. The existing commerce setup was not.
Conversion rates were below industry benchmarks. Mobile performance was lagging. The online store and physical retail operated as entirely separate businesses — no shared inventory visibility, no unified customer data, no consistent brand experience across channels.
The Core Challenge
"Duroflex had the brand trust and the store footprint. The digital experience was not reflecting either. We needed to rebuild the commerce system and unify it with retail — without disrupting a business doing real volume."
550+
Offline stores to integrate with unified inventory
30K+
Daily website traffic needing better conversion
Fragmented
Online and offline customer data — no single view
Below
Industry benchmark conversion on existing platform
TODO(copy)
A Unified Commerce System. One View of the Customer. One Inventory Layer.
02 — What Binary Built
Binary migrated Duroflex to Shopify Plus and built the full integration ecosystem — connecting the online store to 550+ physical locations through Shopify POS, with real-time inventory, analytics, and customer support built in.
Shopify Plus Migration
Full platform migration with custom UI/UX designed for high-consideration purchase — Duroflex customers research, compare, and need detailed product information before buying. The storefront was built for that journey.
Custom UI/UX for Sleep Commerce
Product pages designed for a category where trust drives conversion — detailed specifications, comfort ratings, sleep technology explainers, and comparison tools built into the experience.
Shopify POS — 550+ Store Integration
Shopify POS deployed across physical retail. Online and offline inventory unified. Store staff can see online order history. Customers get a consistent experience regardless of where they shop.
Page Speed Optimisation
End-to-end performance audit and rebuild. Load time improvements across mobile and desktop — directly addressing the conversion shortfall on mobile traffic.
Custom Integrations — SAP · Vinculum · Adobe Analytics
SAP integration for financial reconciliation. Vinculum for multi-location order management. Adobe Analytics for commerce-grade measurement across the full customer journey.
Video Call Support Integration
Enabled virtual product consultations — allowing customers to speak with sleep experts before purchasing high-value mattresses and furniture online.
Integration Ecosystem
Shopify Plus
Shopify POS
Vinculum
Adobe Analytics
Video Call Support
Page Speed CDN
Razorpay
Digital Storefront
Custom Shopify Plus experience built for high-consideration sleep purchases — product depth, trust signals, and fast mobile performance
Mobile Commerce
Full mobile optimisation with product comparison, size guides, and one-click checkout for India's mobile-first buyers
POS & Retail Integration
550+ stores connected in real time — shared inventory, unified customer history, and consistent brand experience online and in-store
03 — The Results
20% Year-on-Year Growth.
550 Stores — Unified.
The results across conversion, traffic, and customer volume confirm what happens when a trusted brand finally has a digital commerce system that matches its retail strength.
Conversion Improvement
Post-platform migration and UX rebuild
YoY Growth
Year-on-year revenue growth post-deployment
Customers
Total registered customer base
30K+
Daily Traffic
Sustained daily visitors to the new storefront
550+
Stores Unified
Physical retail integrated with online inventory
6 Platforms
Integrated
Shopify POS, SAP, Vinculum, Adobe Analytics + more
"Sleep is a high-consideration purchase. Customers research for weeks before buying. The commerce system needed to support that journey — not rush it. That is what we built."
— Binary Project Team, Duroflex Engagement
Work with Binary
Need to Unify Your Retail
and Digital Commerce?
Binary has done this across categories and at scale. Start with an honest conversation.
Start the Conversation →
Free Commerce Audit
← Previous Case Study
Westside
Fashion & Apparel · Trent Limited
All Case Studies →
Success Stories
View all client work
Results