Case Study
Columbia Sportswear: A Global Brand, Launched India-First
How Binary launched Columbia Sportswear's D2C commerce in India — Shopify Plus, India-first UX and payments, integrated with the global commerce stack.
TODO(copy)
A Global Brand. An India-First Commerce Experience.
01 — The Challenge
Columbia Sportswear needed a D2C commerce presence in India that reflected the global brand standard while addressing India-specific shopping behaviour, payment infrastructure, and fulfilment requirements. The global platform and the India commerce experience had to work together — not in conflict.
Binary was engaged to build the India commerce experience on Shopify Plus — with full integration into Columbia's global commerce systems and India-specific performance marketing from launch.
The Core Challenge
"Building for a global brand in India means meeting two standards simultaneously — the global brand identity and the India consumer expectation. Binary had to design for both."
Global
Brand standards applied to India-first UX
India-First
Payment, fulfilment, and customer experience
Performance
Launch-day marketing across paid and organic
Integrated
Connected to Columbia global commerce stack
TODO(copy)
Shopify Plus Commerce Built for the India Market.
02 — What Binary Built
Custom UI/UX Design
India-first storefront design maintaining Columbia global brand standards — product discovery optimised for outdoor category browsing, size guides, and technical specification display.
Shopify Plus Implementation
Full Shopify Plus build with custom storefront, performance-optimised for India mobile connectivity, and product catalogue architecture for the Columbia range.
India Payment Integration
Razorpay and UPI integration — critical for India D2C conversion where card penetration differs significantly from Western markets.
Performance Marketing Launch
Paid commerce strategy across Google and Meta for India market — audience targeting, product feed setup, and launch campaign management.
Global System Integration
Integration with the Columbia global commerce infrastructure — inventory, pricing, and customer data connected to the India store.
03 — The Outcome
The India D2C store launched on time, on brand, and integrated with Columbia's global commerce operations. Performance marketing from day one drove qualified traffic and early revenue against targets.
D2C Launch
India Market Entry — Owned Channel
On schedule, brand-compliant deployment
Shopify Plus
Enterprise Commerce Platform
Integrated with global Columbia stack
India-First
UX & Payment Architecture
Razorpay, UPI, India-specific checkout
Performance
Marketing from Day One
Paid + organic from launch across India
Work with Binary
Entering the India Market?
Binary Has Done This Before.
India commerce requires a different approach — payment infrastructure, mobile UX, and marketing channels all differ from Western markets. Binary knows how.
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